L for Landing Pages in A to Z of Email Marketing

L for Landing Pages in A to Z of Email Marketing

L for Landing Pages in A to Z of Email MarketingLanding Pages.. Aha! The holy grail of lead generation! Landing pages are not just important from an Email Marketing point of view but for complete Digital Marketing Eco-System. Infact Landing Page is the ultimate source...

K for Knowledge Base in A to Z of Email Marketing

K for Knowledge Base in A to Z of Email Marketing

K for Knowledge Base in A to Z of Email MarketingEmail Marketing is extremely advanced and vast subject. It’s interested that its now one of the oldest forms of marketing communication, however so much less in known about email marketing. Today we will talk about...

How To Write Best Professional Email To Customers?

How To Write Best Professional Email To Customers?

How To Write Best Professional Email To Customers?Image sourceIn today's world of digital communication, emails are an important part of any successful business. Whether you're introducing a new product to the market or providing customer service, it's important to...

J for Journey Planning in A to Z of Email Marketing

J for Journey Planning in A to Z of Email Marketing

J for Journey Planning in A to Z of Email Marketing#A2Z of Email Marketing: J for Journeys At Deep Focus one our main area of specialization in lifecycle marketing. Lifecycle Marketing is the understanding of looking at a business as journey and doing the right steps...

I for iPhone in A to Z of Email Marketing

I for iPhone in A to Z of Email Marketing

I for iPhone in A to Z of Email MarketingiPhones have become a hot topic in Email Marketing. The recent 2021 Apple Privacy Policy implementations have drawn a lot of attention from Marketers. Apple Phones have always rendered emails a bit differently as compared to...

H for Header Design in A to Z of Email Marketing

H for Header Design in A to Z of Email Marketing

H for Header Design in A to Z of Email Marketing#A2Z of Email Marketing: A for AudienceA few years ago we published an article “Elements of good email”. https://deepfocus.in/articles/elements-of-good-mail The article stressed on various parts of an email which are...

G for Gif’s in A to Z of Email Marketing

G for Gif’s in A to Z of Email Marketing

G for Gif’s in A to Z of Email MarketingWelcome to our 7th blog from the series “A to Z of Email Marketing”. Email Marketing is kind of still stuck in the 90’s, The Emails are transferred from one provider to another in the form of pure text or HTML. Because of...

Nischay: Defeating deformity digitally

Nischay: Defeating deformity digitally

Nischay: Defeating deformity digitallyAbout CURE International India TrustEstablished in 2009, CURE International India Trust is a global healthcare NGO aiming to eradicate clubfoot disabilities among Indian children. Over 150 children are born with this disability in...

Digital Shoots: Eradicating Hunger with Weplant

Digital Shoots: Eradicating Hunger with Weplant

Digital Shoots: Eradicating Hunger with WePlantAbout WePlantFounded in the year 2014, WePlant is a leading Indian Non-Government Organisation (NGO) that aims to eradicate malnutrition and hunger across the globe. In addition, it also intends to address the declining...

F for Footer Design in A to Z of Email Marketing

F for Footer Design in A to Z of Email Marketing

F for Footer Design in A to Z of Email Marketing.Today we talk about Footers from an email marketing and more specifically email template perspective. The Footer is quintessentially the most under rated part of email design. However its extremely critical.The parts...

E for Email Templates in A to Z of Email Marketing

E for Email Templates in A to Z of Email Marketing

E for Email Templates in A to Z of Email Marketing#A2Z of Email Marketing: E for Email Templates. This is probably the most interesting part of my series on Email Marketing. If Email Marketing was movie then surely “Email Templates” would be the HERO of that movie!!...

D for Domains in A to Z of Email Marketing

D for Domains in A to Z of Email Marketing

D for Domains in A to Z of Email Marketing“D” for Domains is todays topic from our A-Z of Email Marketing Series. Domains is many ways is truly the building block of the online networking world. In layman's language you can understand “Domains” just as Name or Label...

C for Campaigns in A to Z of Email Marketing

C for Campaigns in A to Z of Email Marketing

C for Campaigns in A to Z of Email MarketingToday in our A-Z of Email Marketing series we will be talking about “C” - Campaigns. Of Course when we talk about Campaigns in context to Email Marketing a Campaign is basically an Email blast that goes out to a list of...

B for Bounced Emails in A to Z of Email Marketing

B for Bounced Emails in A to Z of Email Marketing

B for Bounced Emails in A to Z of Email MarketingBounced emails are like bounced cheques, that no business wants to see. Email Validation Can Reduce Bounce Rate by 90%.#A2Z of Email Marketing: B for BouncedIt is true that a bounced email is like a bounced cheque in...

A to Z Email Marketing

A to Z Email Marketing

A to Z Email MarketingFrom A Team Certified Mailchimp PRO Partners, Deep Focus, takes on the universe of Email Marketing in a easy to understand step by step guide in the form of a series of 26 articles. Each Article will cover an important topic starting from...

Emails are dying….NOT

Emails are dying….NOT

The advent of social media was supposed to herald the end of the email, but it proved to be surprisingly resilient. People who predict the end of emails often cite the example of Facebook Messenger chatbots capable of sending a great many private messages in an...

How to engage customers online?

How to engage customers online?

Engaging with customers has been an integral part of the marketing process since the time that humans have engaged in trade and commerce. However, what has changed in the digital era is not just how we engage with customers, but also the intensity with which we do it....

Secret Sauce to Grow Your Leads with Remarketing

Secret Sauce to Grow Your Leads with Remarketing

Generating sales is the most crucial thing for any business, regardless of its size or industry. Digital lead generation has taken the front seat for most brands and marketers in the 21st century. You will be surprised to learn that 53% of marketers spend over half...

LGBTQ Pride Month Workshop: Gender Sensitisation

LGBTQ Pride Month Workshop: Gender Sensitisation

We were honoured to celebrate Pride month by having a workshop by Anant. As an activist Anant devotes his time to teach Art & Theatre to Students and takes workshops for awareness of LGBTQ Rights. IAnant came to our office to educate us about the different aspects...

Best Strategies to Publish Your Next Newsletter

Best Strategies to Publish Your Next Newsletter

Creating a newsletter is a great way to keep interested parties informed aboutongoing business activities. It helps them learn about new offerings, launches,events, and other updates related to a brand. Most successful businesses leveragenewsletters to communicate...

Mailchimp Super Growth Workshop at Delhi

Mailchimp Super Growth Workshop at Delhi

Our first Mailchimp Super Growth Workshop was successfully launched on April 2022 at Delhi University, Hansraj College. It's a three hour interactive workshop. We have made the course to help business owners. The goal of this workshop is to help us grow our Business...

Team Outing In Jaipur

Team Outing In Jaipur

In March We were designing an Email Campaign for Jaipiur Literature Festival. It was a busy time of the year and the campaign gave us an idea that why dont we also plan a short trip to Jaipur to give ourselves a much needed break and some fun time with the team.

Design Thinking Workshop at Deep Focus

Design Thinking Workshop at Deep Focus

It very important to understand the importance of Human Centric Design. As we get more and more immersed in the world of technology, We get more and more away from the emotions that drive human mind.We tool a Design workshop recently in our office. It was taken by our...

Why SEO is like a Chinese Bamboo Tree

Why SEO is like a Chinese Bamboo Tree

Well, We guys at the Team Deep Focus are plant enthusiasts and make efforts growing Trees, However, I actually wanted to discuss about SEO today and how closely it resembles the growth pattern of a Chinese Bamboo Tree. To start with by SEO I mean "Search...