Meet Tushar Bhatia Owner of Charu CreationTo start out, Charu has 3 main goals: Expand his customer base. Get signups to his in-store events and product demos. Drive traffic to his online store, where he sells a custom line of baking tools and apparel. Here’s how...
Among paradoxes, Schrödinger's cat stands as one of the most intriguing and perplexing concepts in the world of quantum mechanics. But have you ever thought about how this paradox might also apply to something as mundane as your email inbox? In this blog, we'll delve...
In today's fast-paced digital landscape, businesses must constantly evolve to stay ahead of the competition. One of the most significant advancements in this regard is the integration of Artificial Intelligence (AI) into digital marketing strategies. AI has become an...
Success Stories - Businesses Thriving with Mailchimp Mastery In the realm of digital marketing, mastering the art of email communication can be the game-changer for businesses across various industries. Let's explore six inspiring success stories of businesses that...
The Art of Email Design - Unleash Your Creativity with Mailchimp In the digital realm, the first impression often occurs in the inbox. Crafting visually stunning and engaging emails is an art, and Mailchimp provides the canvas and brushes you need to create...
Email Marketing Compliance - Navigating the Legal Landscape with Mailchimp Email marketing is a powerful tool for reaching your audience, but it comes with a set of legal considerations that should never be overlooked. One critical aspect is compliance, especially...
Effective List Management - Mailchimp Pro Strategies In the world of email marketing, your subscriber list is your treasure trove. It holds the key to engagement, conversions, and ultimately, success. But managing that list effectively is where the pros shine. Today,...
Mastering Personalization: Mailchimp's Dynamic Content In the ever-evolving landscape of email marketing, the ability to create tailored and impactful messages has become paramount. The days of generic, one-size-fits-all emails are long gone, and marketers are...
Behind the Scenes - Mailchimp's Deliverability Secrets Prepare to be amazed, dear readers, as we peel back the curtain to reveal the inner workings of Mailchimp's deliverability magic. While others might struggle in the shadows, Mailchimp stands tall as a beacon of...
Mailchimp's Toolbox - Essential Features for Email Marketing Success Imagine having a toolbox filled with the most advanced and precise tools, each designed for a specific purpose, to help you build something exceptional. In the world of email marketing, Mailchimp...
Unlocking the potential of your email marketing campaigns and turning them into revenue-generating powerhouses is the ultimate aim for any savvy digital marketer. In this journey toward achieving a stellar Return on Investment (ROI), there's a select group of...
In the realm of email marketing, success isn't merely a roll of the dice. It's a finely tuned symphony of strategy, data, and experimentation. And at the heart of this symphony lies A/B testing, a powerful tool that allows you to optimize your email campaigns. Let's...
In the ever-evolving landscape of digital marketing, email automation stands as a beacon of efficiency and effectiveness. With the power to send personalized messages to your audience at the right time, it can significantly boost engagement and drive conversions. And...
The Role of Segmentation in Niche Market Discovery In the vast expanse of digital marketing, finding untapped opportunities canbe akin to uncovering hidden treasures. Segmentation, the art of precisiontargeting guides you to these gems – the niche markets. Let's...
With so much competition online, how can you make sure your e-commerce business stands out? That's where e-commerce SEO (search engine optimization) comes in. It boosts your business's discoverability, engagement, and persuasive power online. We'll establish the...
Introduction: Have you ever found yourself with a valuable client list, yet struggling to achieve the desired results? If you're nodding in agreement, it's time to explore a game-changing strategy that can breathe new life into your marketing efforts – Remarketing. In...
In the fast-paced realm of digital marketing where innovation is the currency and user experiences reign supreme, Sarah, a dedicated digital marketer, embarked on a journey that uncovers the transformative power of Quality Assurance (QA). In this blog, we delve into...
The Postmaster: The Silent Hero Ensuring Email Delivery Triumph In the realm of email marketing, the postmaster emerges as a silent hero, akin to a guardian of the night, diligently working behind the scenes to ensure the success of your campaigns. In this blog post,...
The Journey to Email Marketing Success: Boosting Open Rates Meet Sarah, a passionate digital marketer who is determined to elevate her email campaigns. Let’s join her journey as she explores the importance of open rates and discovers six powerful strategies to...
A non-subscriber is someone who has shared their data such as email-address or phone number, and might have interacted with your brand but hasn't subscribed to your email list. One might believe that it is futile to focus on those who have opted out of your email...
The web design industry has been pushing a lot of innovations in today’s digital world. This industry is one of the biggest forces that enabled digital transformation to happen! As a matter of fact, it helped solutions, applications, and even websites improve to reach...
It's frustrating when leads stop coming and it becomes so hard to generate new business. As an E-mail Marketing specialist, we feel that if not entirely a great part of a healthy lead generation system greatly depends on a good email marketing ecosystem. This is why...
Did you know that we send more than 74 trillion emails every year? And the numbers keep going up, with 1.8 million more emails sent in 2018 than in 2017, according to the Mailchimp Email Benchmark Report 2018. Email Marketing:#1 ROI for your...
Drawing parallel between Monte Cristo's Pursuit of Justice and an SEO Experts pursuit of Higher Rankings and Traffic. Dear Friends, Search engine optimization (SEO) can be compared to the Count of Monte Cristo's quest in that both require a strategic and methodical...
1,000 people lost their jobs in 1 day in Houston, Texas. Step 1 Develop Content Step 2 Use Integrated Social Media Campaigns to Drive Prospects to the Landing Pages. Step 3 Create Landing Pages Designed to Convert the Maximum Number of Prospects Nothing distracting...
For : FINANZ KONTOR Email Campaign to promote awareness of real estate investment opportunities in Mallorca (island in Spain) targeted toward German Investors. Goals - : The Long Term Goal was to get solid leads from prospective Investors to use Finanz Kontor as their...
Email Design Best Practices Is your email good to land in your client's inbox??The Anatomy of Heavenly Email Design The world of Email isn't dead. Infact, more marketers are marking Email as an important marketing technique in to their calendars. To create heavenly...
Top Architects Database for Email Marketing
Delhi Rotary Presidents
How HarperCollins Publishers India Bagged “Publisher of the Year” AwardAbout HarperCollins Publishers IndiaHarperCollins Publishers India is a wholly-owned subsidiary of the UK-based HarperCollins Publisher group. It was established in the year 1991 and has completed...
M for Merge Tags in A to Z of Email MarketingToday we are going to dedicate an entire post on Merge Tags, and why not. They are the holy grail of Personalization in Email Marketing.So What exactly is a Merge TagWell we can define merge tags as a reference for the...
L for Landing Pages in A to Z of Email MarketingLanding Pages.. Aha! The holy grail of lead generation! Landing pages are not just important from an Email Marketing point of view but for complete Digital Marketing Eco-System. Infact Landing Page is the ultimate source...
K for Knowledge Base in A to Z of Email MarketingEmail Marketing is extremely advanced and vast subject. It’s interested that its now one of the oldest forms of marketing communication, however so much less in known about email marketing. Today we will talk about...
How To Write Best Professional Email To Customers?Image sourceIn today's world of digital communication, emails are an important part of any successful business. Whether you're introducing a new product to the market or providing customer service, it's important to...
J for Journey Planning in A to Z of Email Marketing#A2Z of Email Marketing: J for Journeys At Deep Focus one our main area of specialization in lifecycle marketing. Lifecycle Marketing is the understanding of looking at a business as journey and doing the right steps...
I for iPhone in A to Z of Email MarketingiPhones have become a hot topic in Email Marketing. The recent 2021 Apple Privacy Policy implementations have drawn a lot of attention from Marketers. Apple Phones have always rendered emails a bit differently as compared to...
H for Header Design in A to Z of Email Marketing#A2Z of Email Marketing: A for AudienceA few years ago we published an article “Elements of good email”. https://deepfocus.in/articles/elements-of-good-mail The article stressed on various parts of an email which are...
G for Gif’s in A to Z of Email MarketingWelcome to our 7th blog from the series “A to Z of Email Marketing”. Email Marketing is kind of still stuck in the 90’s, The Emails are transferred from one provider to another in the form of pure text or HTML. Because of...
Nischay: Defeating deformity digitallyAbout CURE International India TrustEstablished in 2009, CURE International India Trust is a global healthcare NGO aiming to eradicate clubfoot disabilities among Indian children. Over 150 children are born with this disability in...
Digital Shoots: Eradicating Hunger with WePlantAbout WePlantFounded in the year 2014, WePlant is a leading Indian Non-Government Organisation (NGO) that aims to eradicate malnutrition and hunger across the globe. In addition, it also intends to address the declining...
Desi Fabrics on a Global Pedestal: A True Tale of Digital TransformationAbout Charu Creation Pvt. Ltd.The history of Charu Creation can be traced back to the 1990s. Headquartered in New Delhi, India, this fabric hub was founded in the year 1993 with the aim to deliver...
Meet Tushar Bhatia Owner of Charu CreationTo start out, Charu has 3 main goals: Expand his customer base. Get signups to his in-store events and product demos. Drive traffic to his online store, where he sells a custom line of baking tools and apparel. Here’s how...
E for Email Templates in A to Z of Email Marketing#A2Z of Email Marketing: E for Email Templates. This is probably the most interesting part of my series on Email Marketing. If Email Marketing was movie then surely “Email Templates” would be the HERO of that movie!!...
D for Domains in A to Z of Email Marketing“D” for Domains is todays topic from our A-Z of Email Marketing Series. Domains is many ways is truly the building block of the online networking world. In layman's language you can understand “Domains” just as Name or Label...
C for Campaigns in A to Z of Email MarketingToday in our A-Z of Email Marketing series we will be talking about “C” - Campaigns. Of Course when we talk about Campaigns in context to Email Marketing a Campaign is basically an Email blast that goes out to a list of...
B for Bounced Emails in A to Z of Email MarketingBounced emails are like bounced cheques, that no business wants to see. Email Validation Can Reduce Bounce Rate by 90%.#A2Z of Email Marketing: B for BouncedIt is true that a bounced email is like a bounced cheque in...
A to Z Email MarketingFrom A Team Certified Mailchimp PRO Partners, Deep Focus, takes on the universe of Email Marketing in a easy to understand step by step guide in the form of a series of 26 articles. Each Article will cover an important topic starting from...
We celebrated Diwali with fervour & revelry after two long years.. Here's a sneak peek into what Deep Focus was upto on Diwali 2022!! 🎉We started off with offering our prayers & wishing the best for the Universe..We made Rangoli to welcome Goddess Lakshmi....
Amit Gupta, Senior Developer at Deep Focus has played a pivotal role in several projects over the period of last 2 years in our Company. This was moment of recognition for our Champion!. “Learning is a never-ending process and inquisitiveness can lead to greater...
Financial Evolution through Marketing Automation- A Deep Focus & EFM Success SagaAbout Executive Financial Management Inc.Headquartered in Somerville, New Jersey, the Executive Financial Management INC. (EFM) was established in 1987 by Mr Salvatore J. Vetri with...
The advent of social media was supposed to herald the end of the email, but it proved to be surprisingly resilient. People who predict the end of emails often cite the example of Facebook Messenger chatbots capable of sending a great many private messages in an...
Engaging with customers has been an integral part of the marketing process since the time that humans have engaged in trade and commerce. However, what has changed in the digital era is not just how we engage with customers, but also the intensity with which we do it....
Generating sales is the most crucial thing for any business, regardless of its size or industry. Digital lead generation has taken the front seat for most brands and marketers in the 21st century. You will be surprised to learn that 53% of marketers spend over half...
The ultimate showdown between Sendinblue Vs MailchimpHOW THEY POSITION THEMSELVES: Both the Technologies are SAAS based and used for Marketing. While Sendinblue positions itself as "All your digital tools in one place" on the other Hand Mailchimp positions itself as...
We were honoured to celebrate Pride month by having a workshop by Anant. As an activist Anant devotes his time to teach Art & Theatre to Students and takes workshops for awareness of LGBTQ Rights. IAnant came to our office to educate us about the different aspects...
Creating a newsletter is a great way to keep interested parties informed aboutongoing business activities. It helps them learn about new offerings, launches,events, and other updates related to a brand. Most successful businesses leveragenewsletters to communicate...
Our first Mailchimp Super Growth Workshop was successfully launched on April 2022 at Delhi University, Hansraj College. It's a three hour interactive workshop. We have made the course to help business owners. The goal of this workshop is to help us grow our Business...
At Deep Focus, our objective is always to provide the best quality work on time. We are an all-in-one global Digital Marketing Agency based out of Delhi. We started from the roots of digitalization, i.e., email marketing we currently offer end-to-end digital marketing...
In March We were designing an Email Campaign for Jaipiur Literature Festival. It was a busy time of the year and the campaign gave us an idea that why dont we also plan a short trip to Jaipur to give ourselves a much needed break and some fun time with the team.
It very important to understand the importance of Human Centric Design. As we get more and more immersed in the world of technology, We get more and more away from the emotions that drive human mind.We tool a Design workshop recently in our office. It was taken by our...