We help you begin your brand's niche email marketing journey.
Meet Tushar Bhatia Owner of Charu CreationTo start out, Charu has 3 main goals: Expand his customer base. Get signups to his in-store events and product demos. Drive traffic to his online store, where he sells a custom line of baking tools and apparel. Here’s how...
The web design industry has been pushing a lot of innovations in today’s digital world. This industry is one of the biggest forces that enabled digital transformation to happen! As a matter of fact, it helped solutions, applications, and even websites improve to reach...
It's frustrating when leads stop coming and it becomes so hard to generate new business. As an E-mail Marketing specialist, we feel that if not entirely a great part of a healthy lead generation system greatly depends on a good email marketing ecosystem. This is why...
Did you know that we send more than 74 trillion emails every year? And the numbers keep going up, with 1.8 million more emails sent in 2018 than in 2017, according to the Mailchimp Email Benchmark Report 2018. Email Marketing:#1 ROI for your...
Drawing parallel between Monte Cristo's Pursuit of Justice and an SEO Experts pursuit of Higher Rankings and Traffic. Dear Friends, Search engine optimization (SEO) can be compared to the Count of Monte Cristo's quest in that both require a strategic and methodical...
1,000 people lost their jobs in 1 day in Houston, Texas. Step 1 Develop Content Step 2 Use Integrated Social Media Campaigns to Drive Prospects to the Landing Pages. Step 3 Create Landing Pages Designed to Convert the Maximum Number of Prospects Nothing distracting...
For : FINANZ KONTOR Email Campaign to promote awareness of real estate investment opportunities in Mallorca (island in Spain) targeted toward German Investors. Goals - : The Long Term Goal was to get solid leads from prospective Investors to use Finanz Kontor as their...
Email Design Best Practices Is your email good to land in your client's inbox??The Anatomy of Heavenly Email Design The world of Email isn't dead. Infact, more marketers are marking Email as an important marketing technique in to their calendars. To create heavenly...
Top Architects Database for Email Marketing
Delhi Rotary Presidents
How HarperCollins Publishers India Bagged “Publisher of the Year” AwardAbout HarperCollins Publishers IndiaHarperCollins Publishers India is a wholly-owned subsidiary of the UK-based HarperCollins Publisher group. It was established in the year 1991 and has completed...
M for Merge Tags in A to Z of Email MarketingToday we are going to dedicate an entire post on Merge Tags, and why not. They are the holy grail of Personalization in Email Marketing.So What exactly is a Merge TagWell we can define merge tags as a reference for the...
L for Landing Pages in A to Z of Email MarketingLanding Pages.. Aha! The holy grail of lead generation! Landing pages are not just important from an Email Marketing point of view but for complete Digital Marketing Eco-System. Infact Landing Page is the ultimate source...
K for Knowledge Base in A to Z of Email MarketingEmail Marketing is extremely advanced and vast subject. It’s interested that its now one of the oldest forms of marketing communication, however so much less in known about email marketing. Today we will talk about...
How To Write Best Professional Email To Customers?Image sourceIn today's world of digital communication, emails are an important part of any successful business. Whether you're introducing a new product to the market or providing customer service, it's important to...
J for Journey Planning in A to Z of Email Marketing#A2Z of Email Marketing: J for Journeys At Deep Focus one our main area of specialization in lifecycle marketing. Lifecycle Marketing is the understanding of looking at a business as journey and doing the right steps...
I for iPhone in A to Z of Email MarketingiPhones have become a hot topic in Email Marketing. The recent 2021 Apple Privacy Policy implementations have drawn a lot of attention from Marketers. Apple Phones have always rendered emails a bit differently as compared to...
H for Header Design in A to Z of Email Marketing#A2Z of Email Marketing: A for AudienceA few years ago we published an article “Elements of good email”. https://deepfocus.in/articles/elements-of-good-mail The article stressed on various parts of an email which are...
G for Gif’s in A to Z of Email MarketingWelcome to our 7th blog from the series “A to Z of Email Marketing”. Email Marketing is kind of still stuck in the 90’s, The Emails are transferred from one provider to another in the form of pure text or HTML. Because of...
Nischay: Defeating deformity digitallyAbout CURE International India TrustEstablished in 2009, CURE International India Trust is a global healthcare NGO aiming to eradicate clubfoot disabilities among Indian children. Over 150 children are born with this disability in...
Digital Shoots: Eradicating Hunger with WePlantAbout WePlantFounded in the year 2014, WePlant is a leading Indian Non-Government Organisation (NGO) that aims to eradicate malnutrition and hunger across the globe. In addition, it also intends to address the declining...
Desi Fabrics on a Global Pedestal: A True Tale of Digital TransformationAbout Charu Creation Pvt. Ltd.The history of Charu Creation can be traced back to the 1990s. Headquartered in New Delhi, India, this fabric hub was founded in the year 1993 with the aim to deliver...
F for Footer Design in A to Z of Email Marketing.Today we talk about Footers from an email marketing and more specifically email template perspective. The Footer is quintessentially the most under rated part of email design. However its extremely critical.The parts...
E for Email Templates in A to Z of Email Marketing#A2Z of Email Marketing: E for Email Templates. This is probably the most interesting part of my series on Email Marketing. If Email Marketing was movie then surely “Email Templates” would be the HERO of that movie!!...
D for Domains in A to Z of Email Marketing“D” for Domains is todays topic from our A-Z of Email Marketing Series. Domains is many ways is truly the building block of the online networking world. In layman's language you can understand “Domains” just as Name or Label...
C for Campaigns in A to Z of Email MarketingToday in our A-Z of Email Marketing series we will be talking about “C” - Campaigns. Of Course when we talk about Campaigns in context to Email Marketing a Campaign is basically an Email blast that goes out to a list of...
B for Bounced Emails in A to Z of Email MarketingBounced emails are like bounced cheques, that no business wants to see. Email Validation Can Reduce Bounce Rate by 90%.#A2Z of Email Marketing: B for BouncedIt is true that a bounced email is like a bounced cheque in...
A to Z Email MarketingFrom A Team Certified Mailchimp PRO Partners, Deep Focus, takes on the universe of Email Marketing in a easy to understand step by step guide in the form of a series of 26 articles. Each Article will cover an important topic starting from...
We celebrated Diwali with fervour & revelry after two long years.. Here's a sneak peek into what Deep Focus was upto on Diwali 2022!! 🎉We started off with offering our prayers & wishing the best for the Universe..We made Rangoli to welcome Goddess Lakshmi....
Amit Gupta, Senior Developer at Deep Focus has played a pivotal role in several projects over the period of last 2 years in our Company. This was moment of recognition for our Champion!. “Learning is a never-ending process and inquisitiveness can lead to greater...
Financial Evolution through Marketing Automation- A Deep Focus & EFM Success SagaAbout Executive Financial Management Inc.Headquartered in Somerville, New Jersey, the Executive Financial Management INC. (EFM) was established in 1987 by Mr Salvatore J. Vetri with...
The advent of social media was supposed to herald the end of the email, but it proved to be surprisingly resilient. People who predict the end of emails often cite the example of Facebook Messenger chatbots capable of sending a great many private messages in an...
Engaging with customers has been an integral part of the marketing process since the time that humans have engaged in trade and commerce. However, what has changed in the digital era is not just how we engage with customers, but also the intensity with which we do it....
Generating sales is the most crucial thing for any business, regardless of its size or industry. Digital lead generation has taken the front seat for most brands and marketers in the 21st century. You will be surprised to learn that 53% of marketers spend over half...
The ultimate showdown between Sendinblue Vs MailchimpHOW THEY POSITION THEMSELVES: Both the Technologies are SAAS based and used for Marketing. While Sendinblue positions itself as "All your digital tools in one place" on the other Hand Mailchimp positions itself as...
We were honoured to celebrate Pride month by having a workshop by Anant. As an activist Anant devotes his time to teach Art & Theatre to Students and takes workshops for awareness of LGBTQ Rights. IAnant came to our office to educate us about the different aspects...
Creating a newsletter is a great way to keep interested parties informed aboutongoing business activities. It helps them learn about new offerings, launches,events, and other updates related to a brand. Most successful businesses leveragenewsletters to communicate...
Our first Mailchimp Super Growth Workshop was successfully launched on April 2022 at Delhi University, Hansraj College. It's a three hour interactive workshop. We have made the course to help business owners. The goal of this workshop is to help us grow our Business...
At Deep Focus, our objective is always to provide the best quality work on time. We are an all-in-one global Digital Marketing Agency based out of Delhi. We started from the roots of digitalization, i.e., email marketing we currently offer end-to-end digital marketing...
Meet Tushar Bhatia Owner of Charu CreationTo start out, Charu has 3 main goals: Expand his customer base. Get signups to his in-store events and product demos. Drive traffic to his online store, where he sells a custom line of baking tools and apparel. Here’s how...
It very important to understand the importance of Human Centric Design. As we get more and more immersed in the world of technology, We get more and more away from the emotions that drive human mind.We tool a Design workshop recently in our office. It was taken by our...
“There’s a battle between what the cook thinks is high art and what the customer just wants to eat.” We all understand how crucial it is for us to meet and exceed our clients' expectations and to report on them on a regular basis. However, creating and providing all...
There has been a lot of noise around digital marketing as a promising career in the recent past and one would probably have even grown a little weary of all the talk surrounding it. As we head into the third year of the global pandemic, with the educations system as...
The internet has opened a lot of opportunities for new industries such as digital marketing, SEO, PPC, SMM, and even email marketing. There are plenty of companies that solely focus on improving their digital marketing efforts and are dedicating their resources to...
Robbie Kohli, CEO - Deep Focus was invited by Delhi University for Fresh Talent Scouting.
Salesforce + Mailchimp Integration for SECUTECH AUTOMATION The video is sticky on mobiles so you can enjoy listening to it while reading the articleI'm a successful Business Owner, Why do I need Training? Mailchimp makes everything look so easy. Using a powerful and...
Failed Email DeliveryStep 1 - Activate Mandrill in your Mailchimp Account Login to your Mailchimp Account and Click on Billings > Monthly PlansStep 2 - Purchase a mandrill block When you click on Buy Plan you can choose the "Blocks" you require. Mandrill turns out...
Email Inbox is the first step to customer acquisition and retention. It makes sense because over 99% customers have reported checking their email ID at least once in a day. Emails have exceptional ROI. We all know that emails are the best digital marketing tool, but...
Do you want to learn the answers to the most frequently asked questions by Email Marketers – : How to get your Emails work, What is the best time to send Email Campaign, What is Grouping and…
Hi This is Robbie Kohli from Deep Focus. We run Digital Marketing and Web Development Agency in Delhi, India. I’m a Mailchimp Certified Pro Partner for the last 6 years. Being in the Marketing Industry for 12+ years…
This old‑school sport‑fishing CEO hired a Mailchimp partner so he could bring his marketing into the 21st century. In 2000, Baltimore, Maryland-based angler Ian Godwin turned his passion for sport fishing into SFVU, a wholesale fishing tackle distributor. Over the...
Bentleys is a prominent financial & business advisory organization established in Australia. The organization aims at providing all kinds of strategic and financial solutions to businesses all across the world. It is home to a staff of over five hundred people...
We’re proud to announce that we are officially certified in Mailchimp! Which means we’re really, really awesome at helping businesses grow their brand. Message us if you need help!”
As per data reported by MailChimp, globally, segmented emails generate 100% more clicks. Now, even if that number is industry agnostic from the outset, it clearly shows that segmenting your audiences and personalizing your campaigns will pay off. Here is how you can...
Ahrefs is a common tool in the SEO community. If you have been in the digital marketing space for a while, you must have heard about them. So, when the Ahrefs CMO stated that 90.63% of websites get no traffic from Google – every marketer listened. The research was...
As a business operator or manager, when you think about email marketing, you are bound to get stuck on the decision to use email databases – to buy or not to buy, is the question. Even if you are not inspired by Shakespeare, you will wonder whether you should go for...
Being in a service business today is different from what it used to be a few years ago. Technology, and specifically internet, have provided newer avenues for service businesses to interact with their clients and even deliver their services. The same nuanced...
Much more than being a pandemic, COVID-19 has had a real impact on businesses of all size and scales, across the industries. Stock market crashes, delayed payments, liquidity crunches and an absolute shutdown have just added to the problems of the MSMEs. We work with...
MailChimp, founded by Ben Chestnut, recently quoted an astounding figure. They said in one of their blog posts that the average return on every £1 in email marketing yields £38. As per their most recent data, a DMA UK report stated that for every £1 spent in email...