![](https://deepfocus.in/wp-content/uploads/2017/07/Social-Media-Strategy-Things-To-Be-Avoided-While-Carving-Blog-1.jpg)
- A set of platforms where a user can share information with a circle of friends.
- And these friends can choose to read it and engage with it by liking,replying or sharing this futher.
![](https://deepfocus.in/wp-content/uploads/2017/07/sc1.png)
How social media is different and what makes it effective?
- Allows people to share their opinions with the audience of their choice,or publicly.
- It also allows people to receive opinions from people of thier choice.
- Share opinion, get opinion,judge someone’s opinion, ask questions, get answers,discover new things and learn more
- Instant Messaging,Instant response.
- Instant Understanding of how a message is perceived.
- Both Individual and Mass Outreach.
Major Social Media Platforms
![Facebook](https://deepfocus.in/wp-content/uploads/2017/07/fb.png)
- Biggest social network in the world.
- Mainly used for personal information consuming and sharing.
![Facebook](https://deepfocus.in/wp-content/uploads/2017/07/linkedinicon.png)
- Biggest professional social network in the world.
- Mainly used for professional information consumption and sharing
![Facebook](https://deepfocus.in/wp-content/uploads/2017/07/twitter.png)
- Instant sharing of opinions in 140 words with the whole world.
- Mainly used to get updates Mainly used to get updates from celebrities, brands, and friends.
![Facebook](https://deepfocus.in/wp-content/uploads/2017/07/insta.png)
- Photo sharing platform mainly accessed through smartphones.
- Use to keep up to date with friend’s pictures. Recently from brands also.
![Facebook](https://deepfocus.in/wp-content/uploads/2017/07/pintrest.png)
- Image sharing platform.
- Mainly used to see what images friends, designers, influencers share publicly.
The Opportunities for Companies
Become visible in people’s social media updates by:
- Creating content that interests them, and then encourages them to follow you.
- Repeatedly creating content that keeps them interested in order to gain top of mind awareness.
- Targeting them with an ad that interests them to click on it to follow you or visit your website.
- Repeating different sets of ads to keep them interested in your company, product or service
![](https://deepfocus.in/wp-content/uploads/2017/07/Social_Media_Categories.jpg)
Content Is Important.
Any person is on social media for one reason.To Connect with and Follow
- People
- Brands
- Media