Secret Sauce to Grow Your Leads with Remarketing

A Note from the EFM Family
Grow your leads
Generating sales is the most crucial thing for any business, regardless of its size or industry. Digital lead generation has taken the front seat for most brands and marketers in the 21st century. You will be surprised to learn that 53% of marketers spend over half their budget on lead generation campaigns. However, not all of them are able to reap a good return on their investments. It mainly happens because they fail to leverage the power of remarketing. Remarketing plays a crucial role in turning interested prospects into paying customers. Read on to learn more about remarketing and how it helps grow the lead count exponentially.

A quick glimpse into remarketing

Remarketing is a digital marketing strategy used by marketers to target users who have given a positive response to previous marketing campaigns. Marketers use personalized emails or ads to target users who have visited a specific webpage but haven’t taken the final steps. The goal is to help them take desired actions that fulfil the business’s ultimate objective. Showing new ads to users who already have shown an interest in your offerings will increase the likelihood of their conversion. Remarketing can be carried out in multiple ways and on different digital channels, depending on the target audience and marketing objectives.

Effective remarketing techniques for lead generation

Remarketing has a vast purview and involves different tactics to convert interested customers. Knowing your target audience’s behaviour is the prerequisite for influential remarketing stints. Here are some effective remarketing techniques to use for increasing your marketing ROI.
  • Remarketing leads for every stage of the funnel

Learning every detail of your sales funnel is a great way to improve your remarketing strategies. You need to map out the sales funnel and create a PPC campaign for each funnel stage. You must understand that customers will evolve at each step of the funnel by gaining new information and can drop out at any stage of the funnel. Having a retargeting message for individual stages will increase the chances of conversion.

  • Personalized emails

Email marketing is probably one of the best ways to engage with an audience that has already shown some interest in your offerings. Drafting personalized emails that highlight the benefits of a product or service being offered is a great way to convert prospects. Email marketing is advantageous for B2B marketing campaigns. Over 77% of B2B marketers rely on email marketing to generate leads. It is also important to time these emails perfectly for generating better results.

  • High-quality gated content

Creating interactive content on your digital channels will increase the probability of users returning to your website. It is the preliminary step to keep them coming for more. The second step is to make high-value gated content that can only be accessed after submitting basic information through a form. It is a great way to generate leads since you have already created an impression in the minds of targeted audiences. The gated content should provide value to the users and must answer common questions they might have.

  • Work on the ad copy

An ad copy should do more than just describe the product. Online users have a short attention span, and nobody likes to read a boring ad copy. They might skip the ads if it’s not engaging. Therefore, one must focus on creating compelling ad copies that induce users to learn more. It is important to note that the remarketing ad copy should be different and better than the first one. For example, create an ad copy that highlights a common pain point for users or provides a solution.

  • Create a sense of urgency

Creating a sense of urgency works wonders in most cases. People are intrinsically bound to take action faster when the clock is ticking. The fear of missing out is more prominent than one might think. If you believe that your previous offer was a great deal and couldn’t be better, make an ad or email that invokes a sense of urgency. It can contain phrases like ‘limited period offer’, ‘buy now before the offer ends’, ‘stock running out soon’, ‘last x pieces left’, etc.

  • Final words 

Lead generation is the first step in increasing the revenue for any business. Effective remarketing strategies can help to boost the marketing ROIs exponentially. One can follow these remarketing strategies to bolster their lead generation efforts and easily achieve the planned marketing objectives.