C for Campaigns in A to Z of Email Marketing

Today in our A-Z of Email Marketing series we will be talking about “C” – Campaigns. Of Course when we talk about Campaigns in context to Email Marketing a Campaign is basically an Email blast that goes out to a list of subscribers.

Elements of a Campaign

In an effective email marketing strategy when you plan a campaign wether its a newsletter, promotion or education campaign the 4 key aspects to plan a campaign is – :

Who is it going out to? Read more about “Audiences” in our previous series
Who is the sender
What is the content
What is the Subject line

And Lastly planning the “Time” and “Date” of campaign is important aspect to consider as well.

Campaigns in the mailchimp universe

I have always believed that when choosing the right tool for sending your email campaigns look for 3 important factors – How Reliable is your tool, How dependable is the company and does your Email Tool promise Delivery?

For us at Deep Focus it is a no brainer to go with Mailchimp. It’s our favorite tool among all other ESP;s out there in the market today.

In the Mailchimp work a Campaign can mean more than just an “Email”.

You can create so many different types of Campaigns in Mailchimp ie.