C for Campaigns in A to Z of Email Marketing
Today in our A-Z of Email Marketing series we will be talking about “C” – Campaigns. Of Course when we talk about Campaigns in context to Email Marketing a Campaign is basically an Email blast that goes out to a list of subscribers.
Elements of a Campaign
In an effective email marketing strategy when you plan a campaign wether its a newsletter, promotion or education campaign the 4 key aspects to plan a campaign is – :
- Who is it going out to? Read more about “Audiences” in our previous series
- Who is the sender
- What is the content
- What is the Subject line
And Lastly planning the “Time” and “Date” of campaign is important aspect to consider as well.
Campaigns in the mailchimp universe
I have always believed that when choosing the right tool for sending your email campaigns look for 3 important factors – How Reliable is your tool, How dependable is the company and does your Email Tool promise Delivery?
For us at Deep Focus it is a no brainer to go with Mailchimp. It’s our favorite tool among all other ESP;s out there in the market today.
In the Mailchimp work a Campaign can mean more than just an “Email”.
You can create so many different types of Campaigns in Mailchimp ie.
- Social Post
- Social AD
- Landing Pages
- Email Campaigns
- A/B Split Testing
- Time Warped Campaigns
- Pre Scheduled Campaigns
- Automations / Customer Journeys
I will be talking about these in the days ahead.