CASE STUDY Email Marketing for Bulk Wholesale
Monthly Email Campaigns for Cleaning Products wholesalers in Australia. We strategized Monthly Emails to over 10K Subscribers in MailChimp. The Subscribers were existing Customers as well as newsletter subscribers. Bulk wholesale the largest and leading Online store for Cleaning Products required a Marketing Strategy to retain as well market their wide range of Cleaning Products, Shampoos, Detergents, Soaps, Chemicals, Accessories, Electronics and various other Toiletries, Hygiene and Cleaning items.
The requirement was to showcase their latest products as well as to promote existing / old products by driving sales through attractive discounts and promotional offers. Since the Mailchimp subscribers were ever-growing there was a need to automate the process hence we designed a Standard Template which could be reused as well as re-edited for each month after month.
As seen below in example the Emails were made for every month for many years. The campaign resulted in an increase of Sales, Traffic to Website and were also an important source of creating fresh content for their Social media promotional posts.